UNI Digital Advertising is the official website for the Digital Advertising (MKTG 3146) course at the University of Northern Iowa (UNI). It was created to provide readings and helpful resources to students who are actively working on a social brand-building content marketing project involving WordPress websites, Google Analytics, Google Search Console, Google Tag Manager, SEO optimization using the Yoast SEO plugin, Google Ads, and social media platforms such as Twitter, Instagram, and YouTube.
We hope that these articles can also help you in your content marketing or digital initiatives. If any of these posts were helpful to you, please leave a comment!
Matthew Wilson
This site was created by faculty member Matthew Wilson in the Marketing & Entrepreneurship department at UNI. He writes all of the content and maintains the site.