Mini Getaway Stockholm – Mini Cooper
A promotion for the launch of the Mini Countryman in Stockholm, Sweden in 2010. Over 11,000 Swedes downloaded the app and participated in a massive multiplayer augmented reality game that involved “catching” a virtual Mini only visible through the app. Created by creative agency Jung von Matt in Sweden.
Chok! Chok! Chok! – Coca Cola
A fantastic campaign developed by McCann Hong Kong for Coca-Cola.
Mobile Medic App – Australian Defense Force
A recruitment campaign for the Australian Defense Force involving an augmented reality-driven medical diagnosis app. Prospective recruits use the app to try and “diagnose” a patient’s billboard. The ad functions as a kind of entrance exam. This campaign won several Cannes Lion awards in 2012 for GPY&R and VML.
Heineken Star Player
Band Aid Magic Vision
QR Codes combined with Facebook integration make it easy for shoppers to “like” Diesel Jeans.