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Cool Mobile Marketing Campaigns

Mini Getaway Stockholm – Mini Cooper

A promotion for the launch of the Mini Countryman in Stockholm, Sweden in 2010.  Over 11,000 Swedes downloaded the app and participated in a massive multiplayer augmented reality game that involved “catching” a virtual Mini only visible through the app.  Created by creative agency Jung von Matt in Sweden.

Chok! Chok! Chok! – Coca Cola

A fantastic campaign developed by McCann Hong Kong for Coca-Cola.

 Mobile Medic App – Australian Defense Force

A recruitment campaign for the Australian Defense Force involving an augmented reality-driven medical diagnosis app.  Prospective recruits use the app to try and “diagnose” a patient’s billboard.  The ad functions as a kind of entrance exam.  This campaign won several Cannes Lion awards in 2012 for GPY&R and VML.

Heineken Star Player

An engaging iPhone app for interacting and competing with UEFA Champion League football fans during games.  More info on game and results here.  Created by AKQA.

Band Aid Magic Vision

Award-winning augmented reality application produced by LA digital agency 9K9 and global agency JWT.

Diesel Jeans
QR Codes combined with Facebook integration make it easy for shoppers to “like” Diesel Jeans.

Kiip – Rewarding Gamers for their In-Game Achievements

Kiip is an app that connects marketers to gamers in a new and interesting way.  Kiip congratulates players for their in-game achievements by unlocking real sponsored rewards.  For example, if you make it to level 5, perhaps you get a $5 Starbucks gift card.  If you beat a global high score for the game, perhaps you win something much bigger.


Founded by young entrepreneur Brian Wong (who graduated from college at age 18 and was running business development for at age 19), Kiip has raised over $15 million in venture capital funding to date.  

Read this interview with Brian Wong from April of 2012.

What do you think of Kiip’s business model?  Would you appreciate a real reward for a virtual achievement?

Social Gaming Campaign at UNI

You might notice some purple keys around the UNI campus this week:

It’s a pre-launch teaser for a social gaming campaign called “Unlock the Quest” that will be running on our UNI campus over the next six weeks.  

As you can see from the flyer below, they are specifically targeting “UNI’s brightest and most adventurous students” which is no doubt a thinly veiled reference to those studying Digital Advertising!

The campaign has a blog site where they are giving information out about the quest and clues to help participants as they unlock the quest.  

If you’re interested in participating, just text QUEST to 72466.

There is an “amazing grand prize” at stake!