Resources

Getting started with your new website can feel overwhelming – this page lists a number of resources, tools, and articles to help you as you build out and optimize your site.

LinkedIn Learning

How to Access LinkedIn Learning at UNI – If you’re having trouble accessing LinkedIn Learning, read this troubleshooting guide.

WordPress

Common WordPress Issues – Information if your UNI WordPress site has issues

WordPress.org – The main WordPress site.

WordPress Documentation – The online manual for WordPress.

WordPress Themes – Browse free WordPress themes here.

WordPress Essential Training – LinkedIn Learning course

WordPress: Full Site Editing – LinkedIn Learning course on the new block-based themes

SEO

Google Search Central
Resources to make your website discoverable to Google Search.

Google: Beginner’s Guide to SEO
A guide to SEO practices from Google.

Moz – Beginner’s Guide to SEO
An in-depth guide to search engine optimization by SEO software provider Moz.

WordPress SEO – LinkedIn Learning Course

Google Search Console – a free service offered by Google that helps you monitor, maintain, and troubleshoot your site’s presence in Google Search results.

Social Media Optimization

Open Graph Protocol
Enables any web page to become a rich object in a social graph.

Facebook Sharing Debugger

Enter a URL to see how Facebook “views” that page as a social object.

AI Tools

Microsoft CoPilot

Microsoft Copilot is an advanced AI assistant powered by the GPT-4 architecture. It is designed to support a wide range of tasks, making it an invaluable tool for content marketing students. Whether you’re developing a website using WordPress or optimizing it with Google Search Console, Copilot can help you:

Generate engaging and SEO-friendly content.
Provide insights and suggestions for improving website performance.
Assist with keyword research and content strategy.
Answer questions and offer guidance on various aspects of digital marketing.

Claude

Claude is an advanced AI assistant designed to be a powerful collaborative tool for content creators. Claude offers nuanced, context-aware assistance across a wide range of writing and content marketing tasks. It can help with:

Drafting and editing blog posts, articles, and marketing copy
Brainstorming content ideas and creating outlines
Optimizing content for SEO and readability
Generating headlines and social media captions
Providing research support and fact-checking
Assisting with keyword research and content strategy

Social Media / Content Creation Tools

Buffer

Buffer is a social media management platform. Its free version allows you to connect up to three channels to it, where you can plan, create, share, and analyze social content all in one place.

Meta Business Suite

Meta’s platform to administer and analyze Facebook professional pages, Instagram professional profiles, and (soon) Threads profiles.

Copyright Issues in Web Publishing

Fair Use
A description of the fair use doctrine from the US Copyright Office.

12 Ways To Ensure You’re Legally Using Online Photos
Be certain that the images you are using for your blog are legal to use.

Copyright Fair Use and Online Images
Written by an attorney.

Legal Sources of Stock Photography

These sites offer images that are free to use on blogs (Some images may have some usage restrictions such as attribution).

Pexels
“Best free stock photos in one place”

Unsplash
“Beautiful free photos – The world’s most generous community of photographers.”

Pixabay
“Stunning free images & royalty free stock shared by our talented community”

Flickr Creative Commons
Search through Flickr users who have offered their photos and images under a Creative Commons license.

Wikimedia Commons
A database of 14 million freely usable media files to which anyone can contribute.

Google Images – Advanced Search Option
Scroll down and select “free to use or share” option in the usage rights dropdown menu

everystockphoto
A search engine for free photos

FreeFoto.com
Collection of free photographs.

Design Tools

Canva
Canva is a free tool to create promotional designs for your blog (header images) or social media posts. No design skills needed – select from predesigned templates and customize as needed. Invaluable!