Mini Getaway Stockholm – Mini Cooper
A promotion for the launch of the Mini Countryman in Stockholm, Sweden in 2010. Over 11,000 Swedes downloaded the app and participated in a massive multiplayer augmented reality game that involved “catching” a virtual Mini only visible through the app. Created by creative agency Jung von Matt in Sweden.
Chok! Chok! Chok! – Coca Cola
A fantastic campaign developed by McCann Hong Kong for Coca-Cola.
Mobile Medic App – Australian Defense Force
A recruitment campaign for the Australian Defense Force involving an augmented reality-driven medical diagnosis app. Prospective recruits use the app to try and “diagnose” a patient’s billboard. The ad functions as a kind of entrance exam. This campaign won several Cannes Lion awards in 2012 for GPY&R and VML.
Heineken Star Player
An engaging iPhone app for interacting and competing with UEFA Champion League football fans during games. More info on game and results here. Created by AKQA.
Band Aid Magic Vision
Award-winning augmented reality application produced by LA digital agency 9K9 and global agency JWT.
Diesel Jeans
QR Codes combined with Facebook integration make it easy for shoppers to “like” Diesel Jeans.
