SEO and SEM Tools

I recently had the opportunity to spend some time working with Doug Drees, the Director of Search Engine Marketing at Mudd Advertising (formerly with Target Click Marketing – the UNI student startup!).

We talked a lot about both Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns (also known as “Pay Per Click” or PPC campaigns). He shared some excellent resources with me that I am passing along to you!

(Special thanks also to Greg Jass)

SEARCH ENGINE OPTIMIZATION

Rankerizer
Monitors and tracks your Google, Yahoo, and Bing rankings for keywords
http://www.rankerizer.com/

Rank Checker
Checks your search engine position ranking for any keyword
http://www.seocentro.com/tools/search-engines/keyword-position.html

SEO Tips from Location3.com
http://www.location3.com/category/seo/

Screaming Frog
A desktop app that spiders your website/blog from an SEO perspective.
http://www.screamingfrog.co.uk/seo-spider/

SEARCH ENGINE ADVERTISING