I recently had the opportunity to spend some time working with Doug Drees, the Director of Search Engine Marketing at Mudd Advertising (formerly with Target Click Marketing – the UNI student startup!).
We talked a lot about both Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns (also known as “Pay Per Click” or PPC campaigns). He shared some excellent resources with me that I am passing along to you!
(Special thanks also to Greg Jass)
SEARCH ENGINE OPTIMIZATION
Monitors and tracks your Google, Yahoo, and Bing rankings for keywords
Checks your search engine position ranking for any keyword
SEO Tips from Location3.com
A desktop app that spiders your website/blog from an SEO perspective.
SEARCH ENGINE ADVERTISING
Quickly creates various combinations of word lists