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SEO and SEM Tools

I recently had the opportunity to spend some time working with Doug Drees, the Director of Search Engine Marketing at Mudd Advertising (formerly with Target Click Marketing – the UNI student startup!).  

We talked a lot about both Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns (also known as “Pay Per Click” or PPC campaigns).  He shared some excellent resources with me that I am passing along to you!

(Special thanks also to Greg Jass)



Monitors and tracks your Google, Yahoo, and Bing rankings for keywords

Rank Checker

Checks your search engine position ranking for any keyword

SEO Tips from

Screaming Frog

A desktop app that spiders your website/blog from an SEO perspective.


A great series of articles on Pay Per Click campaigns

Keyword Mixer
Quickly creates various combinations of word lists

Local Keyword Tool
If you’re looking for new keyword ideas, this tool will help you.
Pay-Per-Click Blogs
Keep up with the latest happenings.

Matthew Wilson

Matthew Wilson is an Instructor in Marketing at the University of Northern Iowa. Matthew teaches courses in Digital Advertising, Advertising Campaign Development, and Experiential Marketing. He is passionate about the Interactive Digital Studies program at UNI and is also the faculty advisor for AAF-UNI, the college chapter of the American Advertising Federation. Matthew is a creative director with 18 years of experience working in advertising, interactive design, video production and experience design.

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