Get an insider’s view of how a major website like Facebook thinks about and uses data and digital analytics for product development and marketing. Listen to Facebook product designer Adam Mosseri’s talk given at UXWeek 2010 entitled “Data Informed, Not Data Driven”.
Matthew Wilson is an Instructor in Marketing at the University of Northern Iowa. Matthew teaches courses in Digital Advertising, Advertising Campaign Development, and Experiential Marketing. He is passionate about the Interactive Digital Studies program at UNI and is also the faculty advisor for AAF-UNI, the college chapter of the American Advertising Federation. Matthew is a creative director with 18 years of experience working in advertising, interactive design, video production and experience design.