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How to Find Content Ideas

As a content marketer, you’ll need to constantly come up with content ideas to build, maintain, and grow your audience. This article will give you a couple of tips and tools to help you brainstorm great content ideas for your website or channel.

Use Google Intentionally

When doing Google research to find content ideas, always pay attention to the “People Also Ask” section in the search results. This might give you a new or different direction for your content.

People Always Ask example within a Google search for “Content Marketing”

Also, don’t forget about the “related searches” at the bottom of each Search Engine Results Page (SERP). Google uses its historical search data to give related searches that might be more specific than your original idea. Being specific is generally a very good thing – as it allows you to create more focused content that may stand a better chance of being ranked.

“Related Searches” example from Google search for “Content Marketing”

These will often give you very relevant and specific ideas for content that Google users are searching for.

Google Trends will allow you to search historically for terms to see how the search volume has changed over time. This will give you a good idea about what terms to use and which to avoid. You can also compare two different terms to see which is more frequently searched for on Google.

Google Trends results showing comparative search volume
between terms “content marketing” and “inbound marketing”

Answer The Public

Answer The Public is a site that also uses Google search data – but ATP uses this data to show you questions that Google users ask that are related to your topic.

ATP results: a visualization of related questions

ATP gives you a detailed report with many visualizations related to key questions, prepositions, and comparative words.

It also breaks results alphabetically for another way of brainstorming.

Twitter trending topics always can give you a finger on the pulse of what is being talked about right now. Get the most up-to-date and current content ideas by visiting trending topics often.

Getting content ideas on Instagram: the Explore Page

The explore section of Instagram has collections of content that Instagram believes you will be interested in. If content appears on your explore page, chances are good that the content is popular among others like you.

Matthew Wilson

Matthew Wilson is an Instructor in Marketing at the University of Northern Iowa. Matthew teaches courses in Digital Advertising, Advertising Campaign Development, and Experiential Marketing. He is passionate about the Interactive Digital Studies program at UNI and is also the faculty advisor for AAF-UNI, the college chapter of the American Advertising Federation. Matthew is a creative director with 18 years of experience working in advertising, interactive design, video production and experience design.

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