Skip to main content

UNIDigAdv Blog SEO Report

One of my goals for the semester with this blog was to have it appear as the #1 result under the keyword “unidigadv” (our class hashtag on Twitter) and to be on the first page for the keyword “uni digital adveritising”. Here is a rundown of how we’re doing:

Keyword
Page | Result
Page | Result
Page | Result
unidigadv
1 | 6
– | –
– | –
#unidigadv
1 | 2
– | –
– | –
UNI “Digital Advertising”
1 | 6
– | –
– | –
UNI Digital Advertising
1 | 10
– | –
– | –


The good news is that I’m doing very well on Google – the blog is on the first page of results for all four keywords.  And we’re up to #2 for the class hashtag – Not too shabby!

However, I noticed that my blog was not appearing on Bing at all. 

I guess Bing is not very bright. In the old days, all search engines were a bit dim and you had to manually submit your website URL to the search engine before it could find it. So I searched for “Submitting a website on Bing” and found this site to submit websites to Bing. The cool thing is that once I submitted my blog to Bing, it offered me a $50 credit on Microsoft Advertising (good toward ad campaigns on Bing and Yahoo!) for creating a Bing Webmaster account (which is free).

I’m curious to see how long it will take for Bing to index this blog and list it in their results – I’ll keep you posted!

How is your blog doing?  

Matthew Wilson

Matthew Wilson is an Instructor in Marketing at the University of Northern Iowa. Matthew teaches courses in Digital Advertising, Advertising Campaign Development, and Experiential Marketing. He is passionate about the Interactive Digital Studies program at UNI and is also the faculty advisor for AAF-UNI, the college chapter of the American Advertising Federation. Matthew is a creative director with 18 years of experience working in advertising, interactive design, video production and experience design.

Leave a Reply

Your email address will not be published. Required fields are marked *