You might notice some purple keys around the UNI campus this week:
It’s a pre-launch teaser for a social gaming campaign called “Unlock the Quest” that will be running on our UNI campus over the next six weeks.
As you can see from the flyer below, they are specifically targeting “UNI’s brightest and most adventurous students” which is no doubt a thinly veiled reference to those studying Digital Advertising!
The campaign has a blog site where they are giving information out about the quest and clues to help participants as they unlock the quest.
If you’re interested in participating, just text QUEST to 72466.
There is an “amazing grand prize” at stake!
