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Social Gaming Campaign at UNI

You might notice some purple keys around the UNI campus this week:

It’s a pre-launch teaser for a social gaming campaign called “Unlock the Quest” that will be running on our UNI campus over the next six weeks.  

As you can see from the flyer below, they are specifically targeting “UNI’s brightest and most adventurous students” which is no doubt a thinly veiled reference to those studying Digital Advertising!

The campaign has a blog site where they are giving information out about the quest and clues to help participants as they unlock the quest.  

If you’re interested in participating, just text QUEST to 72466.

There is an “amazing grand prize” at stake!  

Matthew Wilson

Matthew Wilson is an Instructor in Marketing at the University of Northern Iowa. Matthew teaches courses in Digital Advertising, Advertising Campaign Development, and Experiential Marketing. He is passionate about the Interactive Digital Studies program at UNI and is also the faculty advisor for AAF-UNI, the college chapter of the American Advertising Federation. Matthew is a creative director with 18 years of experience working in advertising, interactive design, video production and experience design.

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