As we enter the last few weeks of class, you will need to download and read the Mobile Marketing Playbook. This is a document created and produced by the innovative digital agency 360i. It is also available on the mobile resources page.
Matthew Wilson is an Instructor in Marketing at the University of Northern Iowa. Matthew teaches courses in Digital Advertising, Advertising Campaign Development, and Experiential Marketing. He is passionate about the Interactive Digital Studies program at UNI and is also the faculty advisor for AAF-UNI, the college chapter of the American Advertising Federation. Matthew is a creative director with 18 years of experience working in advertising, interactive design, video production and experience design.