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Kiip – Rewarding Gamers for their In-Game Achievements

Kiip is an app that connects marketers to gamers in a new and interesting way.  Kiip congratulates players for their in-game achievements by unlocking real sponsored rewards.  For example, if you make it to level 5, perhaps you get a $5 Starbucks gift card.  If you beat a global high score for the game, perhaps you win something much bigger.


Founded by young entrepreneur Brian Wong (who graduated from college at age 18 and was running business development for at age 19), Kiip has raised over $15 million in venture capital funding to date.  

Read this interview with Brian Wong from April of 2012.

What do you think of Kiip’s business model?  Would you appreciate a real reward for a virtual achievement?

Matthew Wilson

Matthew Wilson is an Instructor in Marketing at the University of Northern Iowa. Matthew teaches courses in Digital Advertising, Advertising Campaign Development, and Experiential Marketing. He is passionate about the Interactive Digital Studies program at UNI and is also the faculty advisor for AAF-UNI, the college chapter of the American Advertising Federation. Matthew is a creative director with 18 years of experience working in advertising, interactive design, video production and experience design.

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