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Setting up Google Analytics to track your Blogger blog

Today I saw a few Tweets by some #unidigadv students who were having trouble with their social media setup.

Trying to finish up my project setup, fun but confusing #unidigadv
— Aaron Willis (@MMA_Marketer) January 29, 2013

#unidigadv Help! Trying to set up google analytics and I have no clue what I am doing.
— Caitlin Hanken (@CaitlinHanken) January 29, 2013

To make life a little easier for you, I just bought an awesome screen recording tool called iShowU, which will allow me to give you a quick tutorial on how to create a Google Analytics account and set it up to start tracking your Blogger blog. 

Hope this helps – I recommend watching in fullscreen mode so you can read the text. Good luck and enjoy!


Matthew Wilson

Matthew Wilson is an Instructor in Marketing at the University of Northern Iowa. Matthew teaches courses in Digital Advertising, Advertising Campaign Development, and Experiential Marketing. He is passionate about the Interactive Digital Studies program at UNI and is also the faculty advisor for AAF-UNI, the college chapter of the American Advertising Federation. Matthew is a creative director with 18 years of experience working in advertising, interactive design, video production and experience design.

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