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Successful Personal Brands

Your personal brand creates a unique public identity for yourself that communicates who you are, what you’re interested in, and why you’re passionate about it.  Successful personal brands build a following because they are very clear and articulate about these three points.

Here are a few examples of individuals who have successfully created personal brands:
Principal at Altimeter Group and author of The End of Business As Usual


Chris Brogan – CEO of a business design company, author, and speaker.

Managing Director of Edelman Chicago and internationally recognized industry thought leader.  
Redhead copywriter who curses like a sailor and writes about writing, business, marketing, and branding. Author of The Power of Unpopular.


Gary Vaynerchuk
Social media expert, speaker, and author of the best selling books Crush it and The Thank You Economy

Focusing consultant and author of many books on branding such as The 22 Immutable Laws of Branding and more recently, Visual Hammer


Sarah Austin
Internet personality, tech journalist, Chief Geek for Pop17, and prankster.

There are many more out there – look around and find some that influence you – then share them in the comments to this post.

Matthew Wilson

Matthew Wilson is an Instructor in Marketing at the University of Northern Iowa. Matthew teaches courses in Digital Advertising, Advertising Campaign Development, and Experiential Marketing. He is passionate about the Interactive Digital Studies program at UNI and is also the faculty advisor for AAF-UNI, the college chapter of the American Advertising Federation. Matthew is a creative director with 18 years of experience working in advertising, interactive design, video production and experience design.

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