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Activating Your Digital Advertising WordPress Blog

Each of you has been provisioned a WordPress installation directory that you can now activate.

Step one: Find your confirmation email

You should have received an email with the subject line “New WordPress Site” that contains a link to login screen.

When you click on the “log in here” link, you should see something like this:

On this log-in page, click on “Lost your password?” and fill in your CatID as your username. You will then receive an email link to change your WordPress password.

Step 2: Set Up Your Blog Options

To log in, you’ll go to:

Once you log in, you’ll need to fill out a short form with your preferred Site Title, Username, Password, and Email address.

Be sure to leave the checkbox “Discourage search engines from indexing this site” UNchecked! We want search engines to index this site!!

Step 3: Celebrate Your Success!

You did it – You’ve installed WordPress!

Click the “Log In” button to continue.

Step 4: Choose a URL

Go to and sign in with your CatID. You should see a page that shows your website plus a few options on the right hand menu.

For this class, we’re going to use a specific subdomain called This will allow us to have a shorter URL and a cooler domain than “We Blab”. You’ll need to choose a URL ending that matches your blog title and personal brand. It should be relatively short – omitting words like “The”, “and”, and “blog”.

This will be your “canonical” URL that you will use to promote your blog.

Step 5: Log In

You can log in by going to your buzz URL and clicking on “log in”. You should see a screen that looks like this:

Now you’re ready to start customizing your blog.

Matthew Wilson

Matthew Wilson is an Instructor in Marketing at the University of Northern Iowa. Matthew teaches courses in Digital Advertising, Advertising Campaign Development, and Experiential Marketing. He is passionate about the Interactive Digital Studies program at UNI and is also the faculty advisor for AAF-UNI, the college chapter of the American Advertising Federation. Matthew is a creative director with 18 years of experience working in advertising, interactive design, video production and experience design.

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